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Jul 23, 2020 Thomas Zoëga Ramsøy
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
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Feb 11, 2020 Thomas Zoëga Ramsøy
Measuring stress with neuroscience and AI
A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.
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Feb 5, 2020 Thomas Zoëga Ramsøy
NeuroMethod 3: Stationary testing of ads
Ad testing is one of the first uses of neuromarketing. But how is it done, and how can you use neuro data to boost your…
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Jan 29, 2020 Thomas Zoëga Ramsøy
NeuroMethod 2: Which brain measure is best?
As neuromarketing and consumer neuroscience is taking off, a rising question is which method is the best for running tests. As it turns out, the…
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Jan 23, 2020 Thomas Zoëga Ramsøy
NeuroMethod: How to run a neuromarketing study
There is lots of interest in neuromarketing, but no primer exists on how to properly run a study. Here's a first-step neuromarketing methods editorial by…
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Jan 13, 2020 Thomas Zoëga Ramsøy
Predicting music ratings with EEG and AI
A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.
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AI 人工知能
Dec 12, 2019 Thomas Zoëga Ramsøy
The cognitive demand of digital media
Advertising on social media has an unknown challenge: cognitive bandwidth. Here, we describe how consumer neuroscience is shaping a new trend in advertising: avoiding viewer…
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Social media with young woman
Oct 24, 2019 Thomas Zoëga Ramsøy
Subconscious wanderlust
How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.
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Travel dreams, concept. The profile of the girl and the sunset in a beautiful location
Sep 2, 2019 Thomas Zoëga Ramsøy
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.
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He has super power . Mixed media
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