Consumer neuroscience and neuromarketing insights

The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.

A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.

Ad testing is one of the first uses of neuromarketing. But how is it done, and how can you use neuro data to boost your…

As neuromarketing and consumer neuroscience is taking off, a rising question is which method is the best for running tests. As it turns out, the…

There is lots of interest in neuromarketing, but no primer exists on how to properly run a study. Here's a first-step neuromarketing methods editorial by…

A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.

Advertising on social media has an unknown challenge: cognitive bandwidth. Here, we describe how consumer neuroscience is shaping a new trend in advertising: avoiding viewer…

How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.

What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.