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Consumer neuroscience and neuromarketing insights
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Jan 7, 2021
The eyes have it: why your ad fails
What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it
Nov 5, 2020
3 mistakes in advertising psychology
Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.
Oct 30, 2020
The future of neuromarketing
What is the future of neuromarketing? In this video presentation, Neurons Inc Founder & CEO, Dr. Thomas Z. Ramsøy presents his take.
Oct 21, 2020
Opening a neuromarketing lab in the US
We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn…
Oct 2, 2020
The neuromarketing of politics and voting
Neuromarketing can be used to understand voter responses, sentiments, and choices. Here's how it works!
Sep 14, 2020
Three steps for safe neuromarketing research during COVID
The COVID crisis is a challenge to many aspects of business. But is neuromarketing research still doable? Here, Neurons Inc CEO Dr. Thomas Z. Ramsøy…
Sep 1, 2020
Are you doing eye-tracking on phones? Here’s what you’re doing wrong
In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.
Aug 11, 2020
Understanding consumers’ unconscious with online tools
Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.
Jul 23, 2020
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.