Consumer neuroscience and neuromarketing insights

Customer insights and data analytics need better models of consumer choice. Here, neuroscience provides the solution!

The speed of responses is a tell-tale signal of unconscious preference. Even the brain's wiring can explain why this is the case.

How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's a freely adjusted…

What color should the packaging of your product be? Are you selling hygiene products, household items, or edible products?

What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it

Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.

What is the future of neuromarketing? In this video presentation, Neurons Inc Founder & CEO, Dr. Thomas Z. Ramsøy presents his take.

We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn…

Neuromarketing can be used to understand voter responses, sentiments, and choices. Here's how it works!