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Jul 23, 2020
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
Feb 11, 2020
Measuring stress with neuroscience and AI
A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.
Feb 5, 2020
NeuroMethod 3: Stationary testing of ads
Ad testing is one of the first uses of neuromarketing. But how is it done, and how can you use neuro data to boost your…
Jan 29, 2020
NeuroMethod 2: Which brain measure is best?
As neuromarketing and consumer neuroscience is taking off, a rising question is which method is the best for running tests. As it turns out, the…
Jan 23, 2020
NeuroMethod: How to run a neuromarketing study
There is lots of interest in neuromarketing, but no primer exists on how to properly run a study. Here's a first-step neuromarketing methods editorial by…
Jan 13, 2020
Predicting music ratings with EEG and AI
A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.
Dec 12, 2019
The cognitive demand of digital media
Advertising on social media has an unknown challenge: cognitive bandwidth. Here, we describe how consumer neuroscience is shaping a new trend in advertising: avoiding viewer…
Oct 24, 2019
How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.
Sep 2, 2019
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.