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Consumer neuroscience and neuromarketing insights

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Apr 7, 2021 Thomas Zoëga Ramsøy
Customer insights, data analytics, and microdecisions
Customer insights and data analytics need better models of consumer choice. Here, neuroscience provides the solution!
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モバイルネットワーク スマホを使う女性と通信イメージ
Mar 30, 2021 Thomas Zoëga Ramsøy
Fast responses and unconscious preferences
The speed of responses is a tell-tale signal of unconscious preference. Even the brain's wiring can explain why this is the case.
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Mar 23, 2021 Thomas Zoëga Ramsøy
Implicit brands on the brain
How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's a freely adjusted…
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Human brain activity with plexus lines
Mar 17, 2021 Allison Huynh
Red, Yellow, Black, or Blue. Which color is best for your product packaging?
What color should the packaging of your product be? Are you selling hygiene products, household items, or edible products?
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Jan 7, 2021 Thomas Zoëga Ramsøy
The eyes have it: why your ad fails
What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it
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AdCorner
Nov 5, 2020 Alex Lopera
3 mistakes in advertising psychology
Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.
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Advertising psychology in times square garden
Oct 30, 2020 Thomas Zoëga Ramsøy
The future of neuromarketing
What is the future of neuromarketing? In this video presentation, Neurons Inc Founder & CEO, Dr. Thomas Z. Ramsøy presents his take.
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Oct 21, 2020 Thomas Zoëga Ramsøy
Opening a neuromarketing lab in the US
We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn…
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Oct 2, 2020 Thomas Zoëga Ramsøy
The neuromarketing of politics and voting
Neuromarketing can be used to understand voter responses, sentiments, and choices. Here's how it works!
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