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Consumer neuroscience and neuromarketing insights

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Jan 7, 2021 Thomas Zoëga Ramsøy
The eyes have it: why your ad fails
What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it
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AdCorner
Nov 5, 2020 Alex Lopera
3 mistakes in advertising psychology
Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.
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Advertising psychology in times square garden
Oct 30, 2020 Thomas Zoëga Ramsøy
The future of neuromarketing
What is the future of neuromarketing? In this video presentation, Neurons Inc Founder & CEO, Dr. Thomas Z. Ramsøy presents his take.
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Double multiply exposure abstract portrait of a dreamy cute young woman face with galaxy universe space inside head. Human spirit, astronomy, life zen concept Elements of this image furnished by NASA.
Oct 21, 2020 Thomas Zoëga Ramsøy
Opening a neuromarketing lab in the US
We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn…
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Downtown Dallas Smoke Sunset
Oct 2, 2020 Thomas Zoëga Ramsøy
The neuromarketing of politics and voting
Neuromarketing can be used to understand voter responses, sentiments, and choices. Here's how it works!
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Sep 14, 2020 Thomas Zoëga Ramsøy
Three steps for safe neuromarketing research during COVID
The COVID crisis is a challenge to many aspects of business. But is neuromarketing research still doable? Here, Neurons Inc CEO Dr. Thomas Z. Ramsøy…
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Artificial intelligence Machine Learning Business Internet Technology Concept
Sep 1, 2020 Thomas Zoëga Ramsøy
Are you doing eye-tracking on phones? Here’s what you’re doing wrong
In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.
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Close up of woman eye in process of scanning
Aug 11, 2020 Thomas Zoëga Ramsøy
Understanding consumers’ unconscious with online tools
Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.
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Jul 23, 2020 Thomas Zoëga Ramsøy
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
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