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Sep 14, 2020 Thomas Zoëga Ramsøy
Three steps for safe neuromarketing research during COVID
The COVID crisis is a challenge to many aspects of business. But is neuromarketing research still doable? Here, Neurons Inc CEO Dr. Thomas Z. Ramsøy…
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Sep 1, 2020 Thomas Zoëga Ramsøy
Are you doing eye-tracking on phones? Here’s what you’re doing wrong
In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.
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Aug 11, 2020 Thomas Zoëga Ramsøy
Understanding consumers’ unconscious with online tools
Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.
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Jul 23, 2020 Thomas Zoëga Ramsøy
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
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Feb 11, 2020 Thomas Zoëga Ramsøy
Measuring stress with neuroscience and AI
A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.
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Feb 5, 2020 Thomas Zoëga Ramsøy
NeuroMethod 3: Stationary testing of ads
Ad testing is one of the first uses of neuromarketing. But how is it done, and how can you use neuro data to boost your…
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Jan 29, 2020 Thomas Zoëga Ramsøy
NeuroMethod 2: Which brain measure is best?
As neuromarketing and consumer neuroscience is taking off, a rising question is which method is the best for running tests. As it turns out, the…
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Jan 23, 2020 Thomas Zoëga Ramsøy
NeuroMethod: How to run a neuromarketing study
There is lots of interest in neuromarketing, but no primer exists on how to properly run a study. Here's a first-step neuromarketing methods editorial by…
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Jan 13, 2020 Thomas Zoëga Ramsøy
Predicting music ratings with EEG and AI
A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.
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