Branding is more than just colors, logos, and fonts.
It’s ideas, associations, and perceptions.
Brands have the power to make your favorite coffee taste better, and your running shoes feel more comfortable. In short, brands imbue value to products.
This added value can enhance your customer experiences, improve customer loyalty, and even increase your sales.
But for your brand to achieve these, it must have a powerful foundation.
So how do you get your brand to the next level?
This is what we cover in our new eBook.
Understanding Your Brand Identity
Every brand has a story to tell. A story of why they do what they do. This story is the backbone of great brands. Your story tells your customers what you stand for and it guides your decision-making.
Your story is an essential part of your brand identity, which you will communicate to your customers throughout your journey. Your story includes the values you stand for and your vision of the future.
To get the most of your branding, your values must shine through everything you say and do.
From the packaging of your products to the messaging on your billboards, your brand must always stay true to the values that you stand for.
This is because for your branding to be effective, your customers must understand it.
Nobody falls in love with a concept they don’t understand. So use your values to your advantage and build a brand that’s rooted in a story your customers can fall in love with.
Download the eBook to learn more.
Promoting Your Brand
Every customer journey starts with awareness.
To get off to a good start with your customers, focusing on leaving a strong first impression can be a good place to start.
As you work your way up to top-of-mind awareness, your promotional material can reflect this development, and you can change the focal point of your advertising and campaign materials.
These associations can make you appear more approachable, trustworthy, and likable.
In the eBook, we discuss ways to increase positive brand associations by strategically drawing attention to key elements in your visuals. These methods can help you build desirable associations with your target audience.
Growing Your Brand
McDonald's tagline, jingle, and colors can evoke desired associations in customers just by merely exposing customers to the brand.
Brand associations work well for well-established companies.
But most brands are not Fortune 500 companies.
Growing your brand might be one of the most important considerations when it comes to your branding strategy. While there are multiple ways of accelerating your brand growth, improving your brand perception is a surefire way to reap the benefits of branding as early as possible.
How do you improve your brand perception quickly and effectively?
Ready to dive deeper? Download our eBook.
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