Introducing Memory & Engagement: two powerful new metrics for your image & video ads. With this Neurons AI update, you’ll go beyond attention metrics. You’ll know what makes your ads memorable and engaging, and get AI recommendations on how to improve them.
Improve Ad Recall & Engagement with New AI Recommendations, Metrics, and more
With Memory & Engagement, Neurons AI can now give you insights and recommendations on how to improve ad recall and engagement in seconds. No generic fluff, just clear action steps based on research and the most advanced language models in the market.
It’s a powerful shortcut to better ad recall and engagement.
Memory & Engagement helps you answer questions like:
- Will viewers remember my ad?
- How emotionally appealing is my ad creative?
- What changes can I make to my ads to improve ad recall & engagement?
The new metrics come with the full capability of Neurons AI, including:
- AI Insights and Recommendations
- Image and Video Testing
- Unlimited Predictions
- Industry Benchmarks
- Reports & much more!
Memory: Improve Ad Recall
Need to predict ad recall fast? Check the Memory score of your creative assets. Want to improve ad recall? Follow Neurons AI recommendations and iterate quickly. The Neurons Memory feature comes with the full capabilities of Neurons AI, from scores through industry benchmarks to AI recommendations.
What’s the new Neurons Memory score? It shows you how likely your ad is to be remembered after a quick glance. Perfect for gathering some pre-launch data and finding new ways to improve your ad’s performance. Unlike traditional metrics, it looks at how quickly people recall an ad, giving you more reliable insights into what truly sticks with your audience.
Engagement: Boost Positive Emotions
For this release, we’re introducing improved and more accurate Engagement features including scores, heatmaps, AI recommendations, and more.
The new Neurons Engagement score captures the emotional appeal of an ad based on gut reactions. The score was built on Neurons’ fast-response tests and is based on the intensity of positive emotional responses associated with the words Engaging, Interesting, Happy, Surprising, and Attractive.
Sunsetting Beta Clarity & Engagement Scores
To keep things simple, we’ll be sunsetting the Beta Clarity and Engagement scores in March 2025. You’ll still be able to download them until then, but they won’t appear on dashboards once the new scores are live.
Already a Neurons customer and have questions about this release? Your CSM is here to help. Just message us here, and we’ll be in touch soon!
API & Quality-of-life Updates
With this release, we’re rolling out the new metrics for our API customers, too. Plus, we’re adding a handful of quality-of-life updates to the platform:
- Smarter brand & AOI detection: more accurate object detection, outperforming Google Vision logo detection model by 40%.
- Seamless account switching: quickly search and switch between company or team accounts directly from your profile.
- Clickable file names while comparing ads: jump straight to details view by clicking on a file name.
- It’s easy to see long asset names now: hover over truncated file names to see the full title. No more guessing!
- Polished experience: we’ve fixed bugs and updated in-app tooltips to make things clearer and more helpful.
Groundbreaking New AI Insights, Metrics, and Tools – Built for Marketers
Book a demo and see how Neurons can help your team shave off some precious hours & save budget with more effective creatives.
Already working with Neurons but don’t have access to AI recommendations? Talk to your CSM and upgrade now!
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