The Consumer Neuroscience Company
Direct data from the consumer journey

We help you access your customers' minds

Using eye-tracking and brain monitoring to track attentional, emotional and cognitive responses, linking to behavioral change
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Better insights through consumer neuroscience
Tap into the subconscious goldmine
Attention
What are customers noticing and missing? What ensures attention over time and to the right places? We use mobile and stationary eye-tracking to quantify attention.
Emotion
How are customers responding? Are they engaged and interested, or disinterested? We use EEG brain monitoring to measure emotions as arousal and motivation.
Cognitive load
Do customers understand what you show them? Are they overloaded or bored? We tap into the brain's cognitive responses with EEG brain monitoring.
Memory
Will customers remember relevant information about your product or brand? Our NeuroMetrics predict memory -- we also measure factual memory and associations.
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"Before entering a strategic new area for our company, we tested customer responses in multiple markets. Here, using consumer neuroscience with Neurons Inc provided crucial customer insights to drive our decisions."
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Håkan Nordkvist
Head of Innovation Sustainability
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How we do our studies

Get to know more about Neurons inc
This video explains the steps behind how we run our studies. By clicking the menu items on the left side you can jump to different sections of interest.
Step 1
Fieldwork
Step 2
Data handling & marking
Step 3
Data preprocessing
Step 4
Statistical analyses
Step 5
Reporting

Insights, news and events

Dec 12, 2019 Thomas Zoëga Ramsøy
The cognitive demand of digital media
Advertising on social media has an unknown challenge: cognitive bandwidth. Here, we describe how consumer neuroscience is shaping a new trend in advertising: avoiding viewer…
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Social media with young woman
Oct 24, 2019 Thomas Zoëga Ramsøy
Subconscious wanderlust
How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.
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Travel dreams, concept. The profile of the girl and the sunset in a beautiful location
Sep 2, 2019 Thomas Zoëga Ramsøy
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.
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He has super power . Mixed media
Aug 1, 2019 Thomas Zoëga Ramsøy
NeuroVision now with face detection module
The next generation of NeuroVision has just been released with its recent engine update. This update includes a critical addition: the ability to detect faces…
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neurovision
Jun 25, 2019 Thomas Zoëga Ramsøy
What is your 1-second mobile marketing strategy?
In the largest known neuro study on digital media, we have made some stunning new discoveries that now move the industry forward!
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Colorful application icon concept and the shopping cart
Jun 19, 2019 Thomas Zoëga Ramsøy
Recent trends in neuromarketing
What are some of the recent trends found in neuromarketing and consumer neuroscience?
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editorial
Jun 17, 2019 Simon Bugge Jensen
Focused Attention for analyzing visual attention
Neurons Inc has developed a new way to visualize and quantify visual attention in a group. Here we demonstrate the added value of this new…
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øjne
May 31, 2019 Maria Arvaniti
NeuroMetrics analysis of TV ads: How is it actually done?
Neuromarketing and consumer neuroscience are new methods for testing and analyzing ads. So how should you do it? Here is a brief primer of neuro-ad…
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man switches the TV channels on the background of the TV
May 27, 2019 Thomas Zoëga Ramsøy
How the brain sees friction
Friction is all the rage these days -- see how an understanding of friction can save you from losing customers!
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Unavailable Unable Connect Notification Concept
May 21, 2019 Thomas Zoëga Ramsøy
Measuring emotions as they unfold
One of the most powerful contributions of neuromarketing is that it can track responses as they unfold. Now, leading Dutch scientists have published a paper…
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Figure of man with brain and red heart. Love and intelligence.
Mar 16, 2019 Thomas Zoëga Ramsøy
Pricing the brain
A recent study shows how brain responses can predict how much we are likely to pay for a product.
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Young surprised woman searching for clothing in a closet
Jan 24, 2018 Kian Norouzi
What is the Corner of Death?
A simple trick from neuromarketing can save you from customers missing your brand
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cornerofdeath
Nov 15, 2017 Thomas Ousterhout
Celebrities may take the visual attention away from the brand and the product
Is the effect of celebrities in advertising only positive? Research says: it depends...
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celebrities
Nov 6, 2017 Thomas Zoëga Ramsøy
Imaging the creative unconscious
What is the brain bases for creativity? A recent fMRI study gives novel insights.
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creativity
Oct 19, 2017 Alex Lopera
An Ethical Framework for Research and Commercial Use of Virtual Reality
Are VR and AR technologies entering an area of dubious ethical standards? Here is a recent take.
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ethicalVR
Sep 28, 2017 Frederik Bo Pedersen
Energy drinks – it’s all in your head!
Do energy drinks really boost your attention? In a recent study, it seems energy drink effects are mostly placebo.
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Aluminum cans
Sep 28, 2017 Alex Lopera
Price first or product first? A neuroscience perspective
Is there an order-effect of whether a product or price is shown first? If so, why does that happen?
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Shocked young woman looking at the price tag on red dress. Surprised female shopaholic choose expensive attire in boutique..
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Background

The added Value of Consumer Neuroscience

How we developed, tested and validated our 4-power NeuroMetric ad testing model
In 2017 and 2018, Neurons worked with Stanford University and the Bonnier News media house to create a cutting edge solution for diagnosing ads and predicting market responses. This study produced stunning results on how we can marry a theoretical framework for brand building and consumer neuroscience tests. This model showed that a combination of brain data, eye-tracking, and machine learning had the highest accuracy in predicting brand memory on a 2-week follow-up memory assessment.
Prediction of brand memory after 2 weeks
83%
Neuroscience + eye-tracking, machine learning model
71%
Neuroscience + eye-tracking, regression model
55%
Neuroscience only
28%
Eye-tracking only
21%
Survey only