The Consumer Neuroscience Company
Direct data from the consumer journey

We help you access your customers' minds

Using eye-tracking and brain monitoring to track attentional, emotional and cognitive responses, linking to behavioral change
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Better insights through consumer neuroscience
Tap into the subconscious goldmine
Attention
What are customers noticing and missing? What ensures attention over time and to the right places? We use mobile and stationary eye-tracking to quantify attention.
Emotion
How are customers responding? Are they engaged and interested, or disinterested? We use EEG brain monitoring to measure emotions as arousal and motivation.
Cognitive load
Do customers understand what you show them? Are they overloaded or bored? We tap into the brain's cognitive responses with EEG brain monitoring.
Memory
Will customers remember relevant information about your product or brand? Our NeuroMetrics predict memory -- we also measure factual memory and associations.
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"Before entering a strategic new area for our company, we tested customer responses in multiple markets. Here, using consumer neuroscience with Neurons Inc provided crucial customer insights to drive our decisions."
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Håkan Nordkvist
Head of Innovation Sustainability
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How we do our studies

Get to know more about Neurons inc
This video explains the steps behind how we run our studies. By clicking the menu items on the left side you can jump to different sections of interest.
Step 1
Fieldwork
Step 2
Data handling & marking
Step 3
Data preprocessing
Step 4
Statistical analyses
Step 5
Reporting

Insights, news and events

Nov 5, 2020 Alex Lopera
3 mistakes in advertising psychology
Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.
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Advertising psychology in times square garden
Oct 30, 2020 Thomas Zoëga Ramsøy
The future of neuromarketing
What is the future of neuromarketing? In this video presentation, Neurons Inc Founder & CEO, Dr. Thomas Z. Ramsøy presents his take.
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Double multiply exposure abstract portrait of a dreamy cute young woman face with galaxy universe space inside head. Human spirit, astronomy, life zen concept Elements of this image furnished by NASA.
Oct 21, 2020 Thomas Zoëga Ramsøy
Opening a neuromarketing lab in the US
We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn…
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Downtown Dallas Smoke Sunset
Oct 2, 2020 Thomas Zoëga Ramsøy
The neuromarketing of politics and voting
Neuromarketing can be used to understand voter responses, sentiments, and choices. Here's how it works!
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Sep 14, 2020 Thomas Zoëga Ramsøy
Three steps for safe neuromarketing research during COVID
The COVID crisis is a challenge to many aspects of business. But is neuromarketing research still doable? Here, Neurons Inc CEO Dr. Thomas Z. Ramsøy…
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Artificial intelligence Machine Learning Business Internet Technology Concept
Sep 1, 2020 Thomas Zoëga Ramsøy
Are you doing eye-tracking on phones? Here’s what you’re doing wrong
In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.
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Close up of woman eye in process of scanning
Aug 11, 2020 Thomas Zoëga Ramsøy
Understanding consumers’ unconscious with online tools
Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.
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Jul 23, 2020 Thomas Zoëga Ramsøy
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
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Feb 11, 2020 Thomas Zoëga Ramsøy
Measuring stress with neuroscience and AI
A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.
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stress
Feb 5, 2020 Thomas Zoëga Ramsøy
NeuroMethod 3: Stationary testing of ads
Ad testing is one of the first uses of neuromarketing. But how is it done, and how can you use neuro data to boost your…
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neuromethods3
Jan 29, 2020 Thomas Zoëga Ramsøy
NeuroMethod 2: Which brain measure is best?
As neuromarketing and consumer neuroscience is taking off, a rising question is which method is the best for running tests. As it turns out, the…
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Jan 23, 2020 Thomas Zoëga Ramsøy
NeuroMethod: How to run a neuromarketing study
There is lots of interest in neuromarketing, but no primer exists on how to properly run a study. Here's a first-step neuromarketing methods editorial by…
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neurotalk1
Jan 13, 2020 Thomas Zoëga Ramsøy
Predicting music ratings with EEG and AI
A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.
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AI 人工知能
Dec 12, 2019 Thomas Zoëga Ramsøy
The cognitive demand of digital media
Advertising on social media has an unknown challenge: cognitive bandwidth. Here, we describe how consumer neuroscience is shaping a new trend in advertising: avoiding viewer…
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Social media with young woman
Oct 24, 2019 Thomas Zoëga Ramsøy
Subconscious wanderlust
How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.
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Travel dreams, concept. The profile of the girl and the sunset in a beautiful location
Sep 2, 2019 Thomas Zoëga Ramsøy
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.
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He has super power . Mixed media
Aug 1, 2019 Thomas Zoëga Ramsøy
NeuroVision now with face detection module
The next generation of NeuroVision has just been released with its recent engine update. This update includes a critical addition: the ability to detect faces…
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neurovision
Jun 25, 2019 Thomas Zoëga Ramsøy
What is your 1-second mobile marketing strategy?
In the largest known neuro study on digital media, we have made some stunning new discoveries that now move the industry forward!
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Colorful application icon concept and the shopping cart
Jun 19, 2019 Thomas Zoëga Ramsøy
Recent trends in neuromarketing
What are some of the recent trends found in neuromarketing and consumer neuroscience?
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editorial
Jun 17, 2019 Simon Bugge Jensen
Focused Attention for analyzing visual attention
Neurons Inc has developed a new way to visualize and quantify visual attention in a group. Here we demonstrate the added value of this new…
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May 31, 2019 Maria Arvaniti
NeuroMetrics analysis of TV ads: How is it actually done?
Neuromarketing and consumer neuroscience are new methods for testing and analyzing ads. So how should you do it? Here is a brief primer of neuro-ad…
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man switches the TV channels on the background of the TV
May 27, 2019 Thomas Zoëga Ramsøy
How the brain sees friction
Friction is all the rage these days -- see how an understanding of friction can save you from losing customers!
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May 21, 2019 Thomas Zoëga Ramsøy
Measuring emotions as they unfold
One of the most powerful contributions of neuromarketing is that it can track responses as they unfold. Now, leading Dutch scientists have published a paper…
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Figure of man with brain and red heart. Love and intelligence.
Mar 16, 2019 Thomas Zoëga Ramsøy
Pricing the brain
A recent study shows how brain responses can predict how much we are likely to pay for a product.
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Young surprised woman searching for clothing in a closet
Jan 24, 2018 Kian Norouzi
What is the Corner of Death?
A simple trick from neuromarketing can save you from customers missing your brand
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cornerofdeath
Nov 15, 2017 Thomas Ousterhout
Celebrities may take the visual attention away from the brand and the product
Is the effect of celebrities in advertising only positive? Research says: it depends...
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celebrities
Nov 6, 2017 Thomas Zoëga Ramsøy
Imaging the creative unconscious
What is the brain bases for creativity? A recent fMRI study gives novel insights.
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creativity
Oct 19, 2017 Alex Lopera
An Ethical Framework for Research and Commercial Use of Virtual Reality
Are VR and AR technologies entering an area of dubious ethical standards? Here is a recent take.
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ethicalVR
Sep 28, 2017 Frederik Bo Pedersen
Energy drinks – it’s all in your head!
Do energy drinks really boost your attention? In a recent study, it seems energy drink effects are mostly placebo.
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Aluminum cans
Sep 28, 2017 Alex Lopera
Price first or product first? A neuroscience perspective
Is there an order-effect of whether a product or price is shown first? If so, why does that happen?
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Shocked young woman looking at the price tag on red dress. Surprised female shopaholic choose expensive attire in boutique..
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Background

The added Value of Consumer Neuroscience

How we developed, tested and validated our 4-power NeuroMetric ad testing model
In 2017 and 2018, Neurons worked with Stanford University and the Bonnier News media house to create a cutting edge solution for diagnosing ads and predicting market responses. This study produced stunning results on how we can marry a theoretical framework for brand building and consumer neuroscience tests. This model showed that a combination of brain data, eye-tracking, and machine learning had the highest accuracy in predicting brand memory on a 2-week follow-up memory assessment.
Prediction of brand memory after 2 weeks
83%
Neuroscience + eye-tracking, machine learning model
71%
Neuroscience + eye-tracking, regression model
55%
Neuroscience only
28%
Eye-tracking only
21%
Survey only