The science behind Neurons

We're using science to help people make better decisions.
Our methods and metrics are built on the latest approaches in cognitive neuroscience, machine learning, and psychology.

Read the science behind it

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Our academic partners

We collaborate with top-tier universities.

Logos of top global universities and business schools arranged in a flowchart with directional arrows connecting Harvard Medical School, University of Cambridge, Stanford University, UC San Diego Jacobs School of Engineering, University of Copenhagen, Copenhagen Business School, Singularity University, UCL, Zayed University, INSEAD, Imperial College London, Universitat Politècnica de València, SDA Bocconi School of Management, and MIT.

Logos of partner institutions including University of Cambridge, Harvard Medical School, Stanford University, UC San Diego Jacobs School of Engineering, Copenhagen Business School, University of Copenhagen, Singularity University, UCL, Zayed University, INSEAD, Imperial College London, Universitat Politècnica de València, SDA Bocconi School of Management, and MIT arranged in connected flowchart style.

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High-Quality Neuroscience Database

Our database includes eye-tracking and brain scanning data from over 300,000 participants from the past 20 years. Our ongoing research keeps our solutions up to date, relevant, and reliable.

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Validated Neuromethods & Metrics

Our methods are scientifically validated, reliable, and scalable. Our solutions are based on validation by ourselves & independent groups from studies with the world’s biggest companies.

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Machine Learning Meets the Subconscious

Human choice is driven by unconscious processes. We integrate the subconscious into machine learning models to build the world’s only AI model built on consumer neuroscience.

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World-Class Predictive & Suggestive AI

Neurons AI has been trained on real human responses to key customer touchpoints, including social media, websites, packaging & more, and can predict customer responses with +95% accuracy.

+20

Years of applied neuroscience experience

Funnel diagram showing Neurons Research data flow from over 120k test people worldwide to 100B brain response datapoints, trained 100+ machine learning models, and an industry-leading predictive AI tool.

Test people

More than 300k people tested wordwide

Datapoints

+100B Data points of brain responses

ML

Trained more than 100+ ML models

AI

Industry-leading predictive AI tool

Flow funnel illustrating neurons research data being processed through machine learning (ML) and artificial intelligence (AI) to produce neurons AI output.

+20

Years of applied neuroscience experience

95%+

Accuracy of
eye tracking AI tool

100B+

Data points of
brain responses

20+

Years of applied
neuroscience experience

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The ‘4 Powers’ of Top-Performing Ads

Discover the key elements to advertising success with a proven blueprint developed with Stanford University

Heatmap overlay on an advertisement showing a person wearing headphones with highlighted areas over the face and text reading 'Enjoy your favorite songs on-demand.'

Attention

Getting attention with your ad -
from enough people and for enough time.

What do people see in your ad?
Are viewers distracted or focused?
How much time do they spend on the ad?

Eye-tracking measurements

Emotion

Triggering positive emotions with an ad that appeals to your viewers.

What do people feel when seeing your ad?
How emotionally intense is the experience?

Brain-derived and implicit score on engagement and memory

Woman wearing headphones enjoying music on GrooveHub ad with positive comments like 'I love this ad' and 'This ad is engaging.'

Illustration showing a music streaming app called GROOVEHUB on a tablet and phone with a person wearing headphones, featuring phrases 'I get it!' and 'That makes sense!' under the heading Cognition with a 400 ms label.

Cognition

Making sure that your ad and its components are understood.

Is your ad easy to understand?
Are your customers processing the given information?

Brain-derived and implicit score on comprehension and learning

Memory

Making a lasting impression with the ad and its message.

How long will people remember your ad after exposure?
Does the audience remember which brand the ad was for?

Memory tests after exposure

CUSTOMER CASES

See how insights & revenue teams achieve growth with best-in-class behavioral insights ->

Principles that drive Science at Neurons

Read the science behind it

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Transparency

Our methods and metrics are based on scientifically published data.

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Realism

Our methods reflect natural behavior and actual consumer responses rather than lab environments

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Validity

Our work is based on validated approaches in neuroscience, machine learning, and psychology.

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Predictivity

Our methods and metrics are predictive of consumer choice and behavior at multiple markets and segments.

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Ingenuity

Neurons challenges the status quo and turns new ideas into standardized products.

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Reliability

Our methods are reliable in test-retest conditions and across conditions. Each method is well documented.

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