eBook: Attention-Driven Demand Generation - How To Draw, Measure & Convert Attention in Advertising
Imagine your conversions doubling just by making slight changes to your ads. Feels like a stretch? Not for marketers who have the tools to predict attention and can build from there. Be one of them!
Neurons Blog
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eBook: Attention-Driven Demand Generation - How To Draw, Measure & Convert Attention in Advertising
Imagine your conversions doubling just by making slight changes to your ads. Feels like a stretch? Not for marketers who have the tools to predict attention and can build from there. Be one of them!
eBook: Build a Memorable Brand
Brands are more than shapes and colors. They are ideas and associations. Learn what makes brands effective and build a powerful brand your customers love with the Build a Memorable Brand eBook.
6 Ways to Improve Your Ad Creatives & Overcome Stakeholder Pushback
It’s tough to get everyone on board with creative ideas. We break down 6 ways that give you the confidence boost to dodge pushback with watertight arguments when stakeholder meetings get intense.
Make Better Decisions, Faster, with Neurons AI Recommendations
Neurons AI can now read and understand your ads and tell you exactly what creative changes are needed to improve your market performance.
15 Powerful Branding Tips for a Successful Campaign
Learn how to improve your campaigns with science-backed branding tips and best practices. We collected 15 strategies to boost your brand in your next campaign and take your branding to the next level.
3 Types of Attention KPIs You Can Track with Ease
Marketing has changed fundamentally. We should no longer just count traffic and views. We need to scale attention, and it's quite different. Here’s what you need to track to make an impact.
Brand Awareness 101: Building Brand Recognition & Recall + Examples
Improve brand awareness with strategies focused on brand recognition and recall. Explore practical tips with scientific foundation and learn from real-world examples of successful awareness campaigns.
What’s New: Custom Reports, AI Help Center & More
Get a one-minute rundown on what’s new in Neurons. Make your workflow easier, your reports on-brand, and your insights sharper with our new updates.
Brand Growth: 3 Ways to Improve Brand Perception + Best Practices
Brand growth is one of the most important considerations for brands. But to grow your brand, you not only have to reach new customers, but connect more deeply with existing ones. Learn how 👉
How to Build a Powerful Brand + Brand Building Examples
Building a brand is more than picking colors and fonts. Your brand is your identity & your story. Learn what makes brands powerful, the neuroscience behind brands, and build a brand worth marketing!
eBook: Finding Ad Success without Cookies
Goodbye Cookies! The phase-out of third-party cookies, also known as cookie deprecation is imminent. But third-party cookies are not the only players in town when it comes to understanding customers.
5 Ways to Influence & Maximize Attention in Advertising
Capture and hold attention like never before. Learn the science behind attention and see how to use it to your advantage.
eBook: AI-Led Growth For Agencies
Most agencies get AI✨ wrong. Be the exception! This eBook has already helped agencies make AI part of their DNA & save production time without risking quality. Get your copy now!
4 Ways Agencies Save Time & Money with AI-Led Production
AI is shaking up creative production. Agencies are using AI to save time, reduce costs, and stay innovative. Here are the 4 most effective ways it can help yours.
How to Prepare Your Advertising for the Post-Cookie Era
The phasing out of Third-Party Cookies, also known as Cookie Deprecation is around the corner. It's time to prepare your advertising for the post-Cookie era to make the most of this opportunity.
How to Stay Disruptive as an Agency
Don't be just another agency. Discover how small & large agencies stay disruptive with 5 secret strategies. Find out what’s working & build new connections.
4 Ways to Measure Ad Impact Without Digital Tracking
Performance marketing analytics can be great - but how do you track ad performance when those aren't available? In this article, you'll find 4 ways to measure ad impact beyond traditional metrics.
How to Move Faster with Your Agency
Agencies can hardly keep up with CMO demands. Boost your agency's efficiency with these strategies and pick up the pace without dropping quality.
Audience Marketing 101: How to Think Like Your Customers
Psychology, neuroscience, and artificial intelligence can all help you learn how to think like your customers. With third-party cookies disappearing, it’s time to adopt new methods.
State of Advertising 2024: These Advertising Trends are Here to Stay
Find advertising insights & trends in our yearly State of Advertising 2024 report! Learn proven marketing strategies through real-life advertising examples with the world's biggest companies!
Meet Neurons Recommendations, Powered by Neuroscience
Instant recommendations for effective creatives. Maximize your content's impact with insights powered by neuroscience. Get started with Neurons today!
Top 5 AI Marketing Trends You Can't Ignore in 2024 & What They Mean For You
The 5 top AI marketing trends of 2024: from ethical AI to creative impacts and content quality. See why these trends matter for your 2024 marketing strategy.
How to Use TikTok for Marketing + TikTok Ads Best Practices
TikTok can be hard to crack. But not impossible. Our 6-step TikTok marketing guide takes you through the latest best practices to take your TikTok marketing to the next level. Let's dive in.
Convert More with These Video Ad Best Practices + Examples
With TikTok's emergence, businesses quickly realized that they needed to respond with their own video marketing strategy. Here are six video ad best practices that'll improve your conversions today.
How to Scale A/B Testing for Digital Marketing | Guide, Framework & Examples
Scale A/B testing for your digital marketing campaigns with our quick guide—efficient framework, mistakes to avoid, and rapid AI tools. Save time & budget with rapid A/B testing.
How to Increase Display Ad CTR + Examples [Based on Neuroscience]
Explore why display ads fail & boost your display ad CTR with our guide on tackling banner blindness, information overload & adapting your strategy.
7 Easy Ways to Improve Your Landing Page CTRs
Learn about the 7 most crucial landing page optimization tips to improve visitor engagement, highlight elements that drive clicks & optimize for higher landing page CTR.
Predict viewing time, audience reach & brand performance with Neurons' new scores
Need to pull out valuable insights pre-launch?💥 Now it’s faster & smarter with Neurons' new attention scores! Predict viewing time, audience reach & brand performance in seconds with AI.
Webinar: The AI Dilemma of Advertising
Join us for our webinar to learn the foundations of how to choose and use AI tools to optimize your ad creation process.
See Brand Performance Instantly with Automatic Brand Tracking & AOI Detection
We know you're always on the lookout for the next big thing. Well, we've got some exciting news.
Why Brands Use Emotional Advertising & How to Effectively Measure Emotions
Emotional advertising triggers actions that transcend rational thought, turning customers into brand advocates (without the hard sell). Here's how to use and measure emotions for your advertising.
The GaryVee Audio Experience: How AI Can Really Help Create Better Ads
Our very own CEO, Thomas Zoëga Ramsøy, joined forces with marketing guru, Gary Vaynerchuk, on The GaryVee Audio Experience, to discuss consumer behavior and how AI will change the way we track it.
See How Attention Travels on Your Creatives with Start & End Attention Heatmaps
With Start & End Attention heatmaps you can make more effective SoMe ads & visuals, and sharpen your messaging in seconds.
Maximizing Digital Ad Success: Guide, Tips & Proven Hacks
Boost your digital advertising success with our exclusive, data-driven guide, and stop playing guessing games. With insights from AI and neuroscience, your next campaign could be your best yet.
Predicting Percentage of Viewers & View Time on Ads
The new-gen Neurons AI model will be able to estimate the percentage of people who notice key components of an ad, as well as predict the duration they spend on viewing those elements.
State of Advertising 2023 Report: Key Insights from Neuromarketing Research
Neurons’ yearly report uncovers the latest strategies for effective advertising in the attention economy. Discover key takeaways and winning tactics for 2023.
Former PM Helle Thorning-Schmidt Joins Board to Support Neurons’ Responsible Business Development
We are delighted to announce the launch of our Ethical Board to provide us with expert guidance on responsible business development.
What is Neuromarketing & How to Use It?
What is neuromarketing and how companies use it? Learn about the science behind consumer behavior and how to apply it to your marketing strategy.
Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Introducing Industry & Platform Benchmarks For Neurons AI
Neurons Benchmarks help you discover how to optimize your creatives for better performance & set goals and best practices to streamline creative production across your teams.
Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.
Predicting Customers From Eye-Tracking to AI
Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.
How to Increase ROI on A/B Testing
A/B testing is an integral part of creative processes but often fails to deliver the desired impact. Here’s how you can make it work a lot better!
The New Era of Customer Experience
Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.
GreenBook Podcast: Pioneering Applications for Neuroscience
Our founder and CEO, Thomas Zoëga Ramsøy, joins GreenBook’s host Lenny Murphy to discuss some of the fundamental questions of predictive AI.
How Brand Recognition in Ads Drives Revenue
In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.
6 Ways To Improve Your OOH Advertising + Examples
We have put major OOH campaigns to the test to understand their strengths and reveal their flaws.
What Makes A Memorable Unboxing Experience?
Some extra effort into a unique unboxing experience can make any day Christmas for those who love your products. Here are the top 3 proven tips for a memorable packaging design.
8 E-commerce Design Principles To Improve Conversion
Create an e-commerce store that entices visitors to stay, explore your products and take action. Follow these 8 pro tips for building a high-converting e-commerce website.
What is Personalized Marketing?
Today the market is flooded with tech products promising solutions to personalization strategies. We'll help you guide through the tools you can't succeed without.
7 Steps to Better Connect Your Omnichannel Marketing Content
Give the best experience to your customers, so read on to learn how to create a truly omnichannel marketing campaign with the right creatives.
How to Use Data-driven Design to Drive Revenue for Retailers
Here are a few ways to accelerate your response to current market trends and drive revenue with data-driven design decisions, both online and in-store.
FAQ for VisualEyes and Loceye Customers
Here are some FAQs on Neurons' acquisition of Loceye, and its AI design assistant, VisualEyes.
Neurons has Acquired VisualEyes and Loceye!
Loceye, and its AI design assistant, VisualEyes, will be entering the last chapter in their journey and handing over the torch of predictive user testing to Neurons.
What is a Heatmap?
A heatmap is a tool that uses color to graphically represent complex data, making it easier to visualize and understand.
4 Simple Ways To Combat Ad Fatigue & Ignorance
You'll love these simple strategies if you want to overcome ad fatigue and cut through the noise.
Super Bowl ads: How to manage viewers' attention for greater brand awareness
What commercials shined during the Big Game? We ran Neurons AI analyses to learn how they performed and what they could do better.
How many types of attention are there? Part 1
In all customer touchpoints, attention is an absolute key! But while we might think of attention as a single thing, studies suggest that there are at least four types of attention.
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How to Improve Your Mobile Advertising
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.
3 tips for winning the attention economy
The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.
What's in a great package design?
Attention is key, even when you're designing a new product packaging. So how well does prize-winning designs fare when put under the scrutiny of Neurons AI?
Netflix choices: Predicting popular content with Neurons heatmaps
What makes you choose one Netflix content over another? Chances are, there are subconscious processes guiding your decisions.
Fast responses and unconscious preferences
The speed of responses is a tell-tale signal of unconscious preference. Even the brain's wiring can explain why this is the case.
Boosting the e-commerce buy button
As the customer journey is very different between online stores and brick-and-mortar stores, we show how you can start by boosting the buy button.
Implicit brands on the brain
How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.
Red, Yellow, Black, or Blue. Which color is best for your product packaging?
This is how Neurons is used to predict which color works best for your product and how you can outshine your competitors on the shelves with over 90% accuracy.
Boosting live sports ads
Advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sports ads.
What placement works best for banner ads?
Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
3 mistakes in advertising psychology
Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.
Avoiding the corner of death for your brand building
Almost 50% of ads were placing logos in the "corner of death." This area is where nobody pays attention. We'll use Neurons AI to ensure that your own brand does not fall prey to this problem area.
The eyes have it: why your ad fails
What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it.
Breakthrough model in attention prediction
After adding thousands of new eye-tracking images, the latest Neurons model is now up. This model improvement leads to a substantial gain in attention prediction accuracy.
Are you doing eye-tracking on phones? Here's what you're doing wrong
In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.
Who Wins on Social Media Attention?
Which platform wins the battle of social media attention? Here, we combine the forces of Neurons AI with Neurons Inc's ad-insertion to test how ads perform on Facebook, Twitter, and Pinterest.
Understanding consumers' unconscious with online tools
Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.
Boosting brand visibility with AOIs
With Neurons' Areas of Interest (AOI) feature, it is now possible to make even better analyses and comparisons of your visual assets. Read to learn more about some ways to run your analyses.
Conceptual closure and failing ads
Recent studies show that abrupt scene changes in an ad can ruin the moment of branding. But such errors are avoidable. Here, we show you how Neurons AI can be used to boost branding in commercials.
Beware the corner of death!
One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.
A stress metric for stressful times
The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.
The sweet spot of visual attention
More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.
The making of our #attentionAI model
It might seem like fancy wording, but Neurons' latest algorithm is based on best-in-class neuroscience and machine learning work. Here, we show exactly how we have gone about making the new model.
Neurons vs webcam eye-tracking
Recent advances suggest that webcam eye-tracking can work for consumer research. But a simple in-house demo shows exactly how bad it can be. The demo also shows just how good Neurons' models are.
The predictability of human attention
Why does Neurons AI work in the first place? Are humans really that predictable? In this primer, we take a look at exactly why Neurons' powerful attention AI works in the first place.
When metaphorical ads fail
Many ads play on our cognitive strengths and abilities to "get a hint." But often, these metaphorical ads fail in driving much else than viewer humor and little brand attention.
Ensuring brand saliency in ads
A major part of advertising relies on the ability to bridge a relationship between the ad and the brand. What good is an ad that does not make viewers remember the brand?
Reducing shelf cluttering
How easy is it for your customers to find your product? Is your packaging standing out from the crowd? In this piece, we come with a couple of on-shelf packaging recommendations.
Measuring stress with neuroscience and AI
A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.
Predicting music ratings with EEG and AI
A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.
The cognitive demand of digital media
Advertising on social media has an unknown challenge: cognitive bandwidth. But consumer neuroscience is shaping a new trend in advertising: avoiding viewer overload!
Subconscious wanderlust
How do we make choices on where to travel? In a new scientific study, we demonstrate a new line of insights for neuromarketing.
What is passion in the brain?
What is passion in the brain? Here, we provide you with a compelling new infographic that shares the latest insights from passion in the brain.
What is your 1-second mobile marketing strategy?
In the largest known neuro study on digital media, we have made some stunning new discoveries that now move the industry forward!
Recent trends in neuromarketing
What are some of the recent trends found in neuromarketing and consumer neuroscience? Here, we list some of the status and the developments seen in this industry.
Focused Attention for analyzing visual attention
Neurons Inc has developed a new way to visualize and quantify visual attention in a group. Here we demonstrate the added value of this new metric.
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