Top Advertising Trends & Strategies: State of Advertising 2025
Dive into the latest advertising trends and marketing insights with our yearly State of Advertising 2025 Report. Find key advertising strategies and best practices in our free eBook.
Neurons Blog
Editor's Choice
NeuroMetrics analysis of TV ads: How is it actually done?
Neuromarketing and consumer neuroscience are new methods for testing and analyzing ads. So how should you do it? Here is a brief primer of neuro-ad testing
How the brain sees friction
Friction is all the rage these days -- see how an understanding of friction can save you from losing customers!
Measuring emotions as they unfold
One of the most powerful contributions of neuromarketing is that it can track responses as they unfold. Now, leading Dutch scientists have published a paper validating this.
Pricing the brain
A recent study shows how brain responses can predict how much we are likely to pay for a product.
What is the Corner of Death?
Visual attention is a precious, limited resource. Despite being exposed to scenes and stimuli right in front of our noses, we never see or grasp the entire scene.
Celebrities may take the visual attention away from the brand and the product
Does it pay off to spend budget on celebrities for endorsing your product or brand? A new study performed by the university of Sao Paulo has attempted to answer this question.
Imaging the creative unconscious
What does it take to have a creative mind? A recent fMRI study gives us novel insights into the brain's basis for creativity.
Energy drinks - it's all in your head!
Do energy drinks really boost your attention? In a recent study, it seems energy drink effects are mostly placebo.
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