Mindshare won a major client pitch, and an important element of it was backing up their proposal with Neurons AI. Here's how they did it.
Mindshare won a major client pitch and an important element of it was backing up their proposal with Neurons AI. The agency strengthened its media strategy pitch with attention data that was quickly generated using Neurons AI, saving the team days of work, and adding credibility to its proposed plan. Among six agencies, their pitch stood out for its data-driven insights and clear, actionable steps.
Mindshare, a leading media agency, was preparing a pitch for a major prospect—one of the largest pharmacy chains in Lithuania. The client’s goal was to improve brand awareness and drive more traffic online and in-store.
While other agencies focused on increasing standard media metrics, Mindshare focused on real-world impact like attention to optimize creative effectiveness. Instead of relying solely on standard performance metrics, they backed up their recommendations with predictive insights on attention and cognition.
In their pitch, they answered questions like:
Predicting outcomes while telling a relevant story were key for winning the pitch. Dalius Dulevičius, the Client Service & Strategy Lead, was responsible for all the strategic elements of the pitch, including analysis and recommendations
As part of the proposal, Dalius and his team used Neurons AI to generate the data they needed and quickly test for creative quality. They ran hundreds of ads through the platform to gather historical data on the client’s ads as well as on those of its major competitors. The clear AI-generated scores made it quick and simple to compare assets.
In short, Neurons proved to be a very important tool for the media agency, especially for strategists like Dalius, because:
Neurons works across nearly all marketing channels, including major digital platforms, display ads, banners, out-of-home ads, and even print. It helps plan media frequency, optimize media spend, and focus on ad improvements instead of wasting money.
Neurons AI also gives concrete ad optimization steps so media agencies can be confident when working with creative agencies and clients to prioritize on the right areas, and also to figure out which channels need more attention for a more effective campaign execution.
Running competitive analysis on such a large scale—in just a few hours instead of days or weeks—wouldn't have been possible without Neurons AI. Dalius analyzed 1,800+ historical ads from four major pharmacy players.
The quick tests saved Dalius and his team significant time and resources, generating insights that would have taken weeks to collect (let alone analyze) using traditional eye-tracking and behavioral studies.
The team had AI-generated heatmaps to visualize where the attention goes on ad creatives, so clients could easily understand the real-world effects of creative decisions.
The data from Neurons is clear, research-backed, and distilled into simple scores, making it easy to compare results, even with hundreds of ads.
Digital banner ads gave the most opportunities for optimization. Mindshare tested 1,800 ads, covering the client’s and its competitors’ promo banners from the last 12 months. The results showed that the client’s ads were already performing well compared to its competitors, meeting or exceeding industry benchmarks for attention and cognition more often. However, there was still opportunity for improvement. With Neurons:
Mindshare Lithuania is a media agency focusing on media strategy, planning, and buying. They’re part of the global Mindshare network, spanning 86 countries with over 9,300 employees.
Their client base includes some of the largest brands in Lithuania. Their success hinges on combining data-driven insights with attention-based planning. This approach proved instrumental in winning the pitch for Eurovaistinė, one of Lithuania’s largest pharmacy chains.
“We started incorporating attention metrics into our work as an agency,” shares Dalius. “We use Neurons for visual testing, competitive analysis, gathering historical data when it’s not available, visualizing attention, and much more. All this supports us in winning client pitches, and retaining existing clients.”
Mindshare’s data-driven, attention-focused approach helped them win the Eurovaistinė pitch.
Neurons AI gave the objective insights the team needed while saving days of work and making their strategy stronger, more credible, and easier to visualize for clients.
Now it’s your turn to make it work. See how Neurons AI can help your team back up your media strategies and generate new revenue streams. Book your demo today!
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Mindshare won a major client pitch and an important element of it was backing up their proposal with Neurons AI. The agency strengthened its media strategy pitch with attention data that was quickly generated using Neurons AI, saving the team days of work, and adding credibility to its proposed plan. Among six agencies, their pitch stood out for its data-driven insights and clear, actionable steps.
Mindshare, a leading media agency, was preparing a pitch for a major prospect—one of the largest pharmacy chains in Lithuania. The client’s goal was to improve brand awareness and drive more traffic online and in-store.
While other agencies focused on increasing standard media metrics, Mindshare focused on real-world impact like attention to optimize creative effectiveness. Instead of relying solely on standard performance metrics, they backed up their recommendations with predictive insights on attention and cognition.
In their pitch, they answered questions like:
Predicting outcomes while telling a relevant story were key for winning the pitch. Dalius Dulevičius, the Client Service & Strategy Lead, was responsible for all the strategic elements of the pitch, including analysis and recommendations
As part of the proposal, Dalius and his team used Neurons AI to generate the data they needed and quickly test for creative quality. They ran hundreds of ads through the platform to gather historical data on the client’s ads as well as on those of its major competitors. The clear AI-generated scores made it quick and simple to compare assets.
In short, Neurons proved to be a very important tool for the media agency, especially for strategists like Dalius, because:
Neurons works across nearly all marketing channels, including major digital platforms, display ads, banners, out-of-home ads, and even print. It helps plan media frequency, optimize media spend, and focus on ad improvements instead of wasting money.
Neurons AI also gives concrete ad optimization steps so media agencies can be confident when working with creative agencies and clients to prioritize on the right areas, and also to figure out which channels need more attention for a more effective campaign execution.
Running competitive analysis on such a large scale—in just a few hours instead of days or weeks—wouldn't have been possible without Neurons AI. Dalius analyzed 1,800+ historical ads from four major pharmacy players.
The quick tests saved Dalius and his team significant time and resources, generating insights that would have taken weeks to collect (let alone analyze) using traditional eye-tracking and behavioral studies.
The team had AI-generated heatmaps to visualize where the attention goes on ad creatives, so clients could easily understand the real-world effects of creative decisions.
The data from Neurons is clear, research-backed, and distilled into simple scores, making it easy to compare results, even with hundreds of ads.
Digital banner ads gave the most opportunities for optimization. Mindshare tested 1,800 ads, covering the client’s and its competitors’ promo banners from the last 12 months. The results showed that the client’s ads were already performing well compared to its competitors, meeting or exceeding industry benchmarks for attention and cognition more often. However, there was still opportunity for improvement. With Neurons:
Mindshare Lithuania is a media agency focusing on media strategy, planning, and buying. They’re part of the global Mindshare network, spanning 86 countries with over 9,300 employees.
Their client base includes some of the largest brands in Lithuania. Their success hinges on combining data-driven insights with attention-based planning. This approach proved instrumental in winning the pitch for Eurovaistinė, one of Lithuania’s largest pharmacy chains.
“We started incorporating attention metrics into our work as an agency,” shares Dalius. “We use Neurons for visual testing, competitive analysis, gathering historical data when it’s not available, visualizing attention, and much more. All this supports us in winning client pitches, and retaining existing clients.”
Mindshare’s data-driven, attention-focused approach helped them win the Eurovaistinė pitch.
Neurons AI gave the objective insights the team needed while saving days of work and making their strategy stronger, more credible, and easier to visualize for clients.
Now it’s your turn to make it work. See how Neurons AI can help your team back up your media strategies and generate new revenue streams. Book your demo today!
