Performance marketing agency Delex Digital uses Neurons to improve client-relevant KPIs, save budgets, and establish new collaborations.
Since integrating Neurons into their internal processes, Delex Digital has dramatically reduced costs for their clients (46% drop in CPA and 29% lower CPL), doubled conversion rates, and increased CTRs.
They’re connecting with prospects better, winning bigger clients, and raising more revenue.
"Think of us as a laboratory where data meets creativity," says Alex Skerlavaj, CEO of Delex Digital.
In an industry that thrives on numbers and narratives, Delex Digital has carved a niche for itself as a data-driven digital agency.
"Our approach is scientific. We’re combining strategy, creativity, and technology to push boundaries and create successful digital campaigns for our clients," Alex reflects on the essence of their work.
“We are from Trieste, a multicultural city with a great scientific vocation,” he continues. “The city’s vibe and scientific legacy inspires us, so we’re breathing this approach, mixing creativity and tech.”
Alex lays their biggest challenge out clearly: “We have to work with less data now, and more of it has to be zero and first-party data,” highlighting their push to be smarter and more creative in how they collect and use data.
Amid the phasing out of third-party cookies, agencies began to face the paradox of having to achieve more with less — less data, to be precise.
Now, agencies have to dive into the deep end with zero and first-party data. “It's a big change,” Alex notes. “We have to figure out new ways to craft strategies that really speak to what the audience wants.”
Domenico Contella, Head of Sales and New Business, adds, “Our clients crave results, measurable and robust. It's also really important to manage client expectations, but today you can only do it by soaring past them with something novel, something they've never seen before."
“The clients we work with want to see results right from the start,” shares Elena Pockay, Digital Marketing Strategist at Delex Digital. Elena’s making sure that Delex clients can see and understand the impact of their work from day one.
“Our clients chose us because we can show them how we base creative decisions on data at each step of our process. That we don’t just make decisions based on subjective assumptions,” she adds. “And Neurons helped us do just that. It ticks every box. It helps us predict outcomes and optimize our strategy throughout the entire design process,” she adds.
“We use Neurons, for example, for improving conversions, increasing time spent on landing pages, or decreasing cost per lead, just to name a few key results,” tells Elena.
“Digital strategists use the tool to predict digital advertising performance and use Copilot suggestions to optimize creative outcomes,” explains Elena. “Neurons also helps us share a common language with clients and manage daily workflows to stay within budget.”
“Our #1 goal is to have the right data, at the right time,” adds Alex. “And with Neurons, we get accurate data instantly. We chose to implement Neurons because it is an innovative tool and allows us to be objective. It fits into our frameworks and strategy perfectly. It’s an important part of our benchmarking activities and sales, too.”
Delex uses Neurons for different marketing activities, for example:
For their client, Friulsider (a Simpson Strong-Tie company), the team at Delex Digital created brand awareness and lead generation campaigns and used Neurons during the process.
"Before partnering with Delex Digital, our online presence was very limited" recalls Michela Bisogni, Friulsider's Marketing Manager. "We needed a strategy that would increase our visibility and also engage our audience effectively so that we can collect high-quality leads."
“The main challenge was predicting results without a solid data foundation, as the client was approaching digital campaigns for the first time,” shares Elena Pockay, Digital Marketing Strategist at the agency.
“During one of our first calls with the Delex team they showed us Neurons,“ remembers Michela. “I thought it was a brilliant move.”
“Neurons let us understand the reasons behind the creative direction right from the start. The attention heatmaps showed us clearly how attention travels through the different elements of the page. It was intuitive and easy to understand.”
“I had experience with heatmaps previously from large ad campaigns, but it was impressive to see them generated by artificial intelligence right in front of our eyes. It was smart and allowed us to launch with the most optimized version of our landing page from the beginning.”
“Considering our limited marketing budget, which meant no money for heavy A/B testing or experimenting online, this was the right move to make. No more wasted time and energy on creatives.”
“I was really excited about the results, so I shared them with our Brand Manager and our Commercial Director, who is also my boss. Both of them were amazed by what the tool could do,” continues Michela.
“When it comes to creativity, everyone thinks their opinion is the most important. It’s a topic where everyone has their own view and wants to share how things should be done. But by using this tool, we can cut through personal opinions on creativity because it gives us clear, data-driven answers. This means no more debates about the best creative approach; we have all the elements we need right from the start.”
Michele Mansutti, Delex Digital’s CX Designer explains how they typically use Neurons for their clients' projects.
“We either optimize existing creative work or start fresh. In both scenarios, we use Neurons to gather insights and fine-tune details, supporting our decisions with quick A/B testing. What really saves us time as designers are the Neurons heatmaps and benchmarks. They not only guide our choices but also help our clients understand why we made those choices.”
“Using Neurons is like having a powerful assistant that gives us immediate feedback on our creative work. It helps optimize our creative process and make fast adjustments to our campaigns,” summarizes Michele.
Michele gave another practical example of how they use Neurons to create internal benchmarks for high-converting landing pages.
"We worked with a regional bank on a lead generation campaign. We optimized the messaging and then developed the landing page’s individual elements."
"We created two above-the-fold versions, uploaded them into Neurons for predictive analysis, saved the results, and then conducted an A/B test. The A/B testing results were strikingly in line with what we predicted with Neurons," Michele explains.
The outcomes from the optimized design were impressive:
Besides landing pages and websites, Delex also optimizes other digital touchpoints with Neurons like ad creatives for Meta campaigns.
Delex created a client campaign to maximize user engagement and recall with ads on Meta platforms. They used Neurons to minimize the cognitive overload of ads, making them easier to grasp and understand.
Each ad was designed and tested to convey a single, clear message with minimal visual complexity. Neurons made sure that the imagery and text were aligned to deliver a clear message across various platforms.
The ad optimized with Neurons delivered improved results:
At Delex Digital, Neurons isn’t just used for crafting effective marketing strategies but also for engaging new clients and building trust. Neurons turns sales meetings into deeper, more insightful discussions, giving confidence to the sales team and clarity to agency prospects.
Prospects trust Delex more because Neurons backs up pitches with facts and real insights into human behavior like attention and engagement. This builds a foundation of credibility.
"With Neurons, we can show what will connect with the audience. It’s easy to use and gives us instant feedback that helps with discussing effective strategies with potential clients," Domenico adds.
"Neurons fits perfectly within our frameworks," Alex reflects on their journey with Neurons so far. "This tool is part of what helps us stand out from other marketing agencies. It allows us to approach creativity and design decisions with clarity and precision."
“We’re excited about how Neurons is developing and implementing new suggestive elements into their platform. The Neurons team is constantly making this tool beneficial for our entire agency, and making it valuable from all angles," concludes Alex.
See how Neurons can help your team optimize marketing performance. Book a Neurons demo today!
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Since integrating Neurons into their internal processes, Delex Digital has dramatically reduced costs for their clients (46% drop in CPA and 29% lower CPL), doubled conversion rates, and increased CTRs.
They’re connecting with prospects better, winning bigger clients, and raising more revenue.
"Think of us as a laboratory where data meets creativity," says Alex Skerlavaj, CEO of Delex Digital.
In an industry that thrives on numbers and narratives, Delex Digital has carved a niche for itself as a data-driven digital agency.
"Our approach is scientific. We’re combining strategy, creativity, and technology to push boundaries and create successful digital campaigns for our clients," Alex reflects on the essence of their work.
“We are from Trieste, a multicultural city with a great scientific vocation,” he continues. “The city’s vibe and scientific legacy inspires us, so we’re breathing this approach, mixing creativity and tech.”
Alex lays their biggest challenge out clearly: “We have to work with less data now, and more of it has to be zero and first-party data,” highlighting their push to be smarter and more creative in how they collect and use data.
Amid the phasing out of third-party cookies, agencies began to face the paradox of having to achieve more with less — less data, to be precise.
Now, agencies have to dive into the deep end with zero and first-party data. “It's a big change,” Alex notes. “We have to figure out new ways to craft strategies that really speak to what the audience wants.”
Domenico Contella, Head of Sales and New Business, adds, “Our clients crave results, measurable and robust. It's also really important to manage client expectations, but today you can only do it by soaring past them with something novel, something they've never seen before."
“The clients we work with want to see results right from the start,” shares Elena Pockay, Digital Marketing Strategist at Delex Digital. Elena’s making sure that Delex clients can see and understand the impact of their work from day one.
“Our clients chose us because we can show them how we base creative decisions on data at each step of our process. That we don’t just make decisions based on subjective assumptions,” she adds. “And Neurons helped us do just that. It ticks every box. It helps us predict outcomes and optimize our strategy throughout the entire design process,” she adds.
“We use Neurons, for example, for improving conversions, increasing time spent on landing pages, or decreasing cost per lead, just to name a few key results,” tells Elena.
“Digital strategists use the tool to predict digital advertising performance and use Copilot suggestions to optimize creative outcomes,” explains Elena. “Neurons also helps us share a common language with clients and manage daily workflows to stay within budget.”
“Our #1 goal is to have the right data, at the right time,” adds Alex. “And with Neurons, we get accurate data instantly. We chose to implement Neurons because it is an innovative tool and allows us to be objective. It fits into our frameworks and strategy perfectly. It’s an important part of our benchmarking activities and sales, too.”
Delex uses Neurons for different marketing activities, for example:
For their client, Friulsider (a Simpson Strong-Tie company), the team at Delex Digital created brand awareness and lead generation campaigns and used Neurons during the process.
"Before partnering with Delex Digital, our online presence was very limited" recalls Michela Bisogni, Friulsider's Marketing Manager. "We needed a strategy that would increase our visibility and also engage our audience effectively so that we can collect high-quality leads."
“The main challenge was predicting results without a solid data foundation, as the client was approaching digital campaigns for the first time,” shares Elena Pockay, Digital Marketing Strategist at the agency.
“During one of our first calls with the Delex team they showed us Neurons,“ remembers Michela. “I thought it was a brilliant move.”
“Neurons let us understand the reasons behind the creative direction right from the start. The attention heatmaps showed us clearly how attention travels through the different elements of the page. It was intuitive and easy to understand.”
“I had experience with heatmaps previously from large ad campaigns, but it was impressive to see them generated by artificial intelligence right in front of our eyes. It was smart and allowed us to launch with the most optimized version of our landing page from the beginning.”
“Considering our limited marketing budget, which meant no money for heavy A/B testing or experimenting online, this was the right move to make. No more wasted time and energy on creatives.”
“I was really excited about the results, so I shared them with our Brand Manager and our Commercial Director, who is also my boss. Both of them were amazed by what the tool could do,” continues Michela.
“When it comes to creativity, everyone thinks their opinion is the most important. It’s a topic where everyone has their own view and wants to share how things should be done. But by using this tool, we can cut through personal opinions on creativity because it gives us clear, data-driven answers. This means no more debates about the best creative approach; we have all the elements we need right from the start.”
Michele Mansutti, Delex Digital’s CX Designer explains how they typically use Neurons for their clients' projects.
“We either optimize existing creative work or start fresh. In both scenarios, we use Neurons to gather insights and fine-tune details, supporting our decisions with quick A/B testing. What really saves us time as designers are the Neurons heatmaps and benchmarks. They not only guide our choices but also help our clients understand why we made those choices.”
“Using Neurons is like having a powerful assistant that gives us immediate feedback on our creative work. It helps optimize our creative process and make fast adjustments to our campaigns,” summarizes Michele.
Michele gave another practical example of how they use Neurons to create internal benchmarks for high-converting landing pages.
"We worked with a regional bank on a lead generation campaign. We optimized the messaging and then developed the landing page’s individual elements."
"We created two above-the-fold versions, uploaded them into Neurons for predictive analysis, saved the results, and then conducted an A/B test. The A/B testing results were strikingly in line with what we predicted with Neurons," Michele explains.
The outcomes from the optimized design were impressive:
Besides landing pages and websites, Delex also optimizes other digital touchpoints with Neurons like ad creatives for Meta campaigns.
Delex created a client campaign to maximize user engagement and recall with ads on Meta platforms. They used Neurons to minimize the cognitive overload of ads, making them easier to grasp and understand.
Each ad was designed and tested to convey a single, clear message with minimal visual complexity. Neurons made sure that the imagery and text were aligned to deliver a clear message across various platforms.
The ad optimized with Neurons delivered improved results:
At Delex Digital, Neurons isn’t just used for crafting effective marketing strategies but also for engaging new clients and building trust. Neurons turns sales meetings into deeper, more insightful discussions, giving confidence to the sales team and clarity to agency prospects.
Prospects trust Delex more because Neurons backs up pitches with facts and real insights into human behavior like attention and engagement. This builds a foundation of credibility.
"With Neurons, we can show what will connect with the audience. It’s easy to use and gives us instant feedback that helps with discussing effective strategies with potential clients," Domenico adds.
"Neurons fits perfectly within our frameworks," Alex reflects on their journey with Neurons so far. "This tool is part of what helps us stand out from other marketing agencies. It allows us to approach creativity and design decisions with clarity and precision."
“We’re excited about how Neurons is developing and implementing new suggestive elements into their platform. The Neurons team is constantly making this tool beneficial for our entire agency, and making it valuable from all angles," concludes Alex.
See how Neurons can help your team optimize marketing performance. Book a Neurons demo today!
