What is your 1-second mobile marketing strategy?
We have recently announced our world’s largest mobile neuromarketing study, performed for the Mobile Marketing Association, and in collaboration with major social media and news channels, such as Facebook, Instagram, Twitter, YouTube, ESPN and Yahoo News (Oath), as well as the Advertising Research Foundation.
With 24 ads tested (and 15 organic posts) tested on all platforms, over 900 participants undergoing mobile eye-tracking and EEG brain monitoring, and additional survey methods, this study is the largest of its kind. While we and the MMA have provided recent presentations and outlets of this, we have also made an infographic that shows some of the main findings of the study. The infographic is below, and you can download a high-resolution printable PDF version here.
#1secondstrategy #consumerneuroscience #mobilemarketing #neuromarketing