NEOHUB, a subsidiary of DenizBank, Turkey's fifth-largest private bank, used Neurons to improve the UI and marketing content of one of their most essential technological investments, fastPay, Turkey’s first digital wallet. With Neurons, they achieved an increase in in-app conversion rates by 55% and an increase in in-app CTR’s by 65%.
DenizBank is the fifth-largest private bank in Turkey and has made considerable expenditures in R&D, innovation, investment, and technology. One of their most essential technological investments is fastPay, Turkey’s first digital wallet.
NEOHUB is a subsidiary of DenizBank Financial Services Group and it was established to produce innovative business models with a culture of cooperation and to implement financial technology solutions that will contribute to the ecosystem. Housing strong innovation initiatives such as the Deniz Aquarium Innovation and Entrepreneurship Center, Deniz Ventures Venture Capital Investment Fund, and fastPay, NEOHUB aims to play a role in shaping the entrepreneurship ecosystem and financial technology sector.
Within NEOHUB is the GrowtHUB team, which works on developing and expanding the technologies in NEOHUB with a marketing perspective alongside their growth, Mar-Tech, and shared CMO services.
NEOHUB owes its success to its investment in developing technologies. During a period when the concept of FinTech was not fully understood in Turkey, NEOHUB pioneered the idea. Through their efforts, fastPay, Turkey's first digital wallet, was established. fastPay unifies all consumer touchpoints, whether physical or digital, through a "phygital" strategy.
"We decided to use a neuromarketing approach to design the marketing strategy of fastPay and to design the right creative content." Dilara Erdoğan, Growth Strategy Manager at NEOHUB
NEOHUB decided to apply a neuromarketing perspective to design their creatives. They wanted to leverage consumer neuroscience insights to understand consumer behaviors like purchasing tendencies. In developing the marketing strategy of fastPay, they applied neuromarketing parameters to their strategy using Neurons' AI technology.
They saw the potential of using a tool like Neurons alongside a classic marketing approach to strengthen their marketing capabilities, improve customer experience, and increase the impact of their marketing tools. Neurons' attention prediction feature was used to improve the design of the interface of the fastPay application as well as their marketing content.
Using Neurons, they scored their marketing and product creatives by simply uploading them to the Neurons platform and adjusting them based on the attention and cognitive scores received.
“Thanks to Neurons, we could score the user interface creatives, have them approved, and have them live on the fastPay application quickly. We also observed that the click-through rates and conversion rates within the application increased and the bounce rate decreased.” Said Rıza Doruk Ercan, the Head of Growth at NEOHUB.
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They also used Neurons to measure the users' purchasing tendencies in the fastPay application's marketing plan, and designed marketing content by incorporating the results of the AI tool. They then ensured that their results were accurate by validating them through A/B tests in their performance marketing studies and integrated the approved creatives from both into the fastPay application.
With Neurons, NEOHUB succeeded in optimizing the fastPay user interface, which contributed positively to their customer experience. Their user retention rate within the app increased, and their app click struggle scores decreased by 45%. NEOHUB also observed that the bounce rate and user complaint scores from the app also decreased by approximately 50%.
With the creatives they developed as a result of Neurons' analyses, they observed that the click-through rates (CTRs) for the creatives increased. To be more specific, the CTRs of their banners, in-app messaging, and rich push messages increased by 65%. Within their Performance Marketing and Digital Media channels, the CTRs also increased by 40%. A combination of these results demonstrated a rise in-app conversion rates by 55%, while at the same time, improving the satisfaction of users.
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DenizBank is the fifth-largest private bank in Turkey and has made considerable expenditures in R&D, innovation, investment, and technology. One of their most essential technological investments is fastPay, Turkey’s first digital wallet.
NEOHUB is a subsidiary of DenizBank Financial Services Group and it was established to produce innovative business models with a culture of cooperation and to implement financial technology solutions that will contribute to the ecosystem. Housing strong innovation initiatives such as the Deniz Aquarium Innovation and Entrepreneurship Center, Deniz Ventures Venture Capital Investment Fund, and fastPay, NEOHUB aims to play a role in shaping the entrepreneurship ecosystem and financial technology sector.
Within NEOHUB is the GrowtHUB team, which works on developing and expanding the technologies in NEOHUB with a marketing perspective alongside their growth, Mar-Tech, and shared CMO services.
NEOHUB owes its success to its investment in developing technologies. During a period when the concept of FinTech was not fully understood in Turkey, NEOHUB pioneered the idea. Through their efforts, fastPay, Turkey's first digital wallet, was established. fastPay unifies all consumer touchpoints, whether physical or digital, through a "phygital" strategy.
"We decided to use a neuromarketing approach to design the marketing strategy of fastPay and to design the right creative content." Dilara Erdoğan, Growth Strategy Manager at NEOHUB
NEOHUB decided to apply a neuromarketing perspective to design their creatives. They wanted to leverage consumer neuroscience insights to understand consumer behaviors like purchasing tendencies. In developing the marketing strategy of fastPay, they applied neuromarketing parameters to their strategy using Neurons' AI technology.
They saw the potential of using a tool like Neurons alongside a classic marketing approach to strengthen their marketing capabilities, improve customer experience, and increase the impact of their marketing tools. Neurons' attention prediction feature was used to improve the design of the interface of the fastPay application as well as their marketing content.
Using Neurons, they scored their marketing and product creatives by simply uploading them to the Neurons platform and adjusting them based on the attention and cognitive scores received.
“Thanks to Neurons, we could score the user interface creatives, have them approved, and have them live on the fastPay application quickly. We also observed that the click-through rates and conversion rates within the application increased and the bounce rate decreased.” Said Rıza Doruk Ercan, the Head of Growth at NEOHUB.
They also used Neurons to measure the users' purchasing tendencies in the fastPay application's marketing plan, and designed marketing content by incorporating the results of the AI tool. They then ensured that their results were accurate by validating them through A/B tests in their performance marketing studies and integrated the approved creatives from both into the fastPay application.
With Neurons, NEOHUB succeeded in optimizing the fastPay user interface, which contributed positively to their customer experience. Their user retention rate within the app increased, and their app click struggle scores decreased by 45%. NEOHUB also observed that the bounce rate and user complaint scores from the app also decreased by approximately 50%.
With the creatives they developed as a result of Neurons' analyses, they observed that the click-through rates (CTRs) for the creatives increased. To be more specific, the CTRs of their banners, in-app messaging, and rich push messages increased by 65%. Within their Performance Marketing and Digital Media channels, the CTRs also increased by 40%. A combination of these results demonstrated a rise in-app conversion rates by 55%, while at the same time, improving the satisfaction of users.
