Learn how neuroscience can help your business and research challenges

For a long time, the mobile marketing industry has used a benchmark that ads must be seen for around 3 seconds to make an impression. Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses as they unfold in the first few seconds. The results provide groundbreaking new understandings of responses to mobile advertising and the need for a #1secondstrategy.

With Cognitive Neuroscientist Shikher Chaudhary, we unravel consumer neuroscience of why sports content garners the strongest emotional engagement. Did you know that 80 to 90 percent decisions taken by the consumers are on a subconscious level? These subconscious decisions subsequently help consumers create affinity with an advertisement and a brand leading to a purchase decision. But how does one understand these subconscious decisions that the consumer himself might not be able to explain as to why he took it? Enter — Consumer Neuroscience — application of neuroscience parameters to understand consumer behaviour. Shikher Chaudhary, Cognitive Neuroscientist, Director of Neurons Inc. India demystifies the concept of Consumer Neuroscience while sharing key takeaways pertaining to Indian viewers’ content choices.

How do customers respond to new digital products? When Facebook acquired the VR solution Oculus, they were interested in understanding how people responded to social interaction in a virtual environment, and how this compared to normal talks. We used consumer neuroscience solutions to show both that VR experiences were as engaging as in-person meetings. Moreover, introverts actually showed a higher engagement and preference for VR-talks.

Together with Stanford University and Bonnier News, Neurons conducted one of the largest longitudinal neuromarketing studies. A major insight from the study was the linking between neuroscience-based measured and a theoretical model of ad effects. Here, we present some of the highlights of the study.