Understanding Consumer Neuroscience
With Cognitive Neuroscientist Shikher Chaudhary, we unravel consumer neuroscience of why sports content garners the strongest emotional engagement.
Did you know that 80 to 90 percent decisions taken by the consumers are on a subconscious level? These subconscious decisions subsequently help consumers create affinity with an advertisement and a brand leading to a purchase decision. But how does one understand these subconscious decisions that the consumer himself might not be able to explain as to why he took it?
Enter — Consumer Neuroscience — application of neuroscience parameters to understand consumer behaviour. Shikher Chaudhary, Cognitive Neuroscientist, Director of Neurons Inc. India demystifies the concept of Consumer Neuroscience while sharing key takeaways pertaining to Indian viewers’ content choices.