The science behind Neurons
Scientific validity is at the heart of everything we do at Neurons.
Our methods and metrics are built on the latest approaches in cognitive neuroscience, machine learning, and psychology.
Our academic partners
We collaborate with top-tier universities.
High-Quality Neuroscience Database
Our database includes eye-tracking and brain scanning data from over 120,000 participants from the past 20 years. Our ongoing research keeps our solutions up to date, relevant, and reliable.
Validated Neuromethods & Metrics
Our methods are scientifically validated, reliable, and scalable. Our solutions are based on validation by ourselves & independent groups from studies with the world’s biggest companies.
Machine Learning Meets the Subconscious
Human choice is driven by unconscious processes. We integrate the subconscious into machine learning models to build the world’s only AI model built on consumer neuroscience.
World-Class Predictive & Suggestive AI
Neurons AI has been trained on real human responses to key customer touchpoints, including social media, websites, packaging & more, and can predict customer responses with +95% accuracy.
+20
Years of applied neuroscience experience
Test people
More than 120k people tested wordwide
Datapoints
+100B Data points of brain responses
ML
Trained more than 100+ ML models
AI
Industry-leading predictive AI tool
+20
Years of applied neuroscience experience
95%+
Accuracy of
eye tracking AI tool
100B+
Data points of
brain responses
20+
Years of applied
neuroscience experience
The ‘4 Powers’ of Top-Performing Ads
Discover the key elements to advertising success with a proven blueprint developed with Stanford University
Attention
Getting attention with your ad -
from enough people and for enough time.
- What do people see in your ad?
- Are viewers distracted or focused?
- How much time do they spend on the ad?
Eye-tracking measurements
Emotion
Triggering positive emotions with an ad that appeals to your viewers.
- What do people feel when seeing your ad?
- How emotionally intense is the experience?
Brain-derived and implicit score on engagement and memory
Cognition
Making sure that your ad and its components are understood.
- Is your ad easy to understand?
- Are your customers processing the given information?
Brain-derived and implicit score on comprehension and learning
Memory
Making a lasting impression with the ad and its message.
- How long will people remember your ad after exposure?
- Does the audience remember which brand the ad was for?
Memory tests after exposure
Principles that drive Science at Neurons
Transparency
Our methods and metrics are based on scientifically published data.
Realism
Our methods reflect natural behavior and actual consumer responses rather than lab environments
Validity
Our work is based on validated approaches in neuroscience, machine learning, and psychology.
Predictivity
Our methods and metrics are predictive of consumer choice and behavior at multiple markets and segments.
Ingenuity
Neurons challenges the status quo and turns new ideas into standardized products.
Reliability
Our methods are reliable in test-retest conditions and across conditions. Each method is well documented.
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