PPC (pay-per-click) advertising is a popular online marketing strategy where advertisers pay a fee each time their ad is clicked. This method helps drive traffic to websites, aiming to convert visitors into customers.
PPC (pay-per-click) advertising is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It's a way of buying visits to your site rather than earning them organically. This model is commonly associated with search engines, where advertisers bid on keyword phrases relevant to their target market.
An example of PPC is Google Ads, where businesses bid on keywords and pay for each click on their advertisements that appear on Google's search results pages. For instance, a company selling running shoes might bid on the keyword "best running shoes," and their ad would appear at the top of the search results. Each time a user clicks on this ad, the company pays a small fee to Google.
The term PPC (pay-per-click) describes the overall advertising model, while cost-per-click (CPC) refers to the actual price paid for each click in that model. PPC encompasses the strategy and execution of the campaign, while CPC is a metric used to measure the cost-effectiveness and efficiency of the campaign. For example, if a company spends $100 on a PPC campaign and receives 50 clicks, their CPC would be $2.
PPC should be used when you need immediate traffic to your website or when promoting time-sensitive offers. It's also effective for targeting specific keywords, testing new business models, and increasing brand visibility. If you have a well-defined target audience and a clear understanding of your customer’s search behavior, PPC can drive highly targeted traffic that’s more likely to convert .
At the end of the day, PPC (pay-per-click) advertising can be a powerful tool to enhance your online presence and achieve your marketing goals.
.png)
