The Consumer Neuroscience Company
Learn how neuroscience can help your business and research challenges
How to ensure that in-store signage helps navigation
In-store signage is perhaps not something you would think of as important. But when done right, it can drive customers right to your desired area. Conversely, when signage design is not optimized for attention, it can lead customers confused. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe’s stores.
Testing concept responses for new strategic products
As part of IKEA’s entrance on the energy market, they wanted to better understand how customer segments responded to different product types and how they could be communicated. By using consumer neuroscience to test different concepts in two different markets, IKEA could gain new insights to boost their product offers and descriptions.
Understanding the power of native ads
Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark’s financial paper Børsen, and here share the main findings.
Mobile delays are as stressful as watching a horror movie!
In this often-cited collection of studies, we worked with Ericsson and Vodafone to test the effects of streaming delays. What we found sent shockwaves through the digital media landscape. Who has not heard about that mobile delays are as negative as watching a horror movie?