The Consumer Neuroscience Company
Learn how neuroscience can help your business and research challenges
Testing concept responses for new strategic products
As part of IKEA’s entrance on the energy market, they wanted to better understand how customer segments responded to different product types and how they could be communicated. By using consumer neuroscience to test different concepts in two different markets, IKEA could gain new insights to boost their product offers and descriptions.
Understanding the power of native ads
Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark’s financial paper Børsen, and here share the main findings.
Mobile delays are as stressful as watching a horror movie!
In this often-cited collection of studies, we worked with Ericsson and Vodafone to test the effects of streaming delays. What we found sent shockwaves through the digital media landscape. Who has not heard about that mobile delays are as negative as watching a horror movie?
Boosting in-game advertising
What is the effect of in-game advertising? Often, players of mobile games can earn extra credits by watching a brief ad — but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.