The Consumer Neuroscience Company
Learn how neuroscience can help your business and research challenges
The Beat of a Billion — finding the right tune for a product launch
When Spotify were about to launch their solution to a billion potential customers in India, they wanted to do so with a splash. What better than finding a beat that everybody would jam and dance to? But finding the right tune. Neurons used neuroscience solutions to help Spotify identify the tune that the population would respond the most to.
How brands can create teen passion
What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain. We then used machine learning to create a brain metric to predict passion, interest, and desire towards brands. Millennials have emerged as a generation of critical customers. This demographic group is not easily conquered, they tend to have a closer relationship with the brands that they love, to which they are extremely loyal. The so-called Generation Y doesn’t care about printed coupons or chatterbox car dealers, they tend to prefer easily redeemed promotion codes and online shopping. They really care about the story behind the brands: What’s the brand’s environmental impact? What are their ethical practices? Does it have great customer service?
Probing emotional responses to living spaces
How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? Going under headings such as NeuroArchitecture and NeuroDesign, the use of neuroscience has recently begun to be used to understand our experience of living- and working spaces, both as we walk through them and as we are presented with prospects, concepts and models of them. In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.
How to ensure that in-store signage helps navigation
In-store signage is perhaps not something you would think of as important. But when done right, it can drive customers right to your desired area. Conversely, when signage design is not optimized for attention, it can lead customers confused. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe’s stores.