A FEW WORDS ABOUT PRODUCT TESTING
HOW ARE CUSTOMERS RESPONDING TO YOUR PRODUCT?
WHAT IS THE SENSORY LOAD THAT YOUR PRODUCT AND BRAND PRODUCES?
HOW CAN YOU OPTIMIZE FIRST IMPRESSIONS AND LEAD TO HABITUAL PURCHASE?
To understand exactly how consumers are responding to services, apps, software and hardware, companies need to test and understand the unconscious side of consumer responses. When done in combination with traditional methods, we have an optimal access to consumers’ minds, and can predict not only what will fail and succeed, but also why and when this happens.
In doing so, we employ neuroscience tools and insights, including eye-tracking and brain scanning, to better understand consumer responses. These methods are combined with other data, including self-reports, facial coding, biometrics, actual movements and other behaviours. We are testing for different UXD scenarios, including:
- mobile device apps
- comparisons of apps across platforms and websites
- games on all available platforms
- Virtual Reality
- Augmented Reality
In doing so, we have teamed up with some of the most dominant companies on these services. For example, in testing VR and AR, we have teamed up with LabHuman in Valencia, Spain, and we work closely with Silicon Valley innovation companies, such as Lowe’s Innovation Labs.
To ensure the best scientific tools, we have teamed up with Tobii (leader on stationary and mobile eye-tracking) and Advanced Brain Monitoring (leading brain scanning technology provider, and research partner).