To understand exactly how consumers are responding to services, apps, software and hardware, companies need to test and understand the unconscious side of consumer responses. When done in combination with traditional methods, we have an optimal access to consumers’ minds, and can predict not only what will fail and succeed, but also why and when this happens.
In doing so, we employ neuroscience tools and insights, including eye-tracking and brain scanning, to better understand consumer responses. These methods are combined with other data, including self-reports, facial coding, biometrics, actual movements and other behaviours. We are testing for different UXD scenarios, including:
In doing so, we have teamed up with some of the most dominant companies on these services. For example, in testing VR and AR, we have teamed up with LabHuman in Valencia, Spain, and we work closely with Silicon Valley innovation companies, such as Lowe’s Innovation Labs.
To ensure the best scientific tools, we have teamed up with Tobii (leader on stationary and mobile eye-tracking) and Advanced Brain Monitoring (leading brain scanning technology provider, and research partner).
How are customers responding to your product when they are not aware of the brand of the taste? In pure blind taste, we get a good insight into the first emotional product responses, and the lasting impressions.
This allows the testing and optimization of product qualities before contextual aspects such as brands and expectations are affecting the product experience.
Whether it be something to taste, to see, to listen to, or to put on your skin, the Pure Product Test allows an unprecedented access to customers’ unconscious and conscious responses.
Products and services impact our senses differently, but we know and understand little about the actual impact that this has on customers’ preference and choice.
By running the Sensory Load Chart you will gain a superior understanding of customers’ experience of your product/service, and how this matches with your own expected results.
Also, further comparing different versions of your product, or to your closest competitor, you will gain actionable insights on optimal performance and unique positioning for your product.
In a range of studies, we have found that the weight of a product can influence the first impression of a product. Products such as remote controls, hammer drills, and even guns have a positive relationship between weight and preference. Other products, such as smartphones, show an opposite relationship, in that higher weight often leads to lower preference and associations of older products with suboptimal performance.
In other studies, we have demonstrated that auditory stimuli can have a substantial effect on preference and choice. As such, odor, taste, sight, hearing, and touch are all senses that influence preference and choice in a dose-dependent manner.
In understanding the effect of sensory impacts, we test and optimize the effects of sensory impact on product preference.
This is a solution for testing more standardised stimuli, including images, videos, static media pages. The tests have a quick turnaround and standardised report.
In this solution, we test in stationary environments, where we allow participants to actively interact with the media. This solution is used for web pages, gaming, virtual environments and all similar stationary setup solutions.
In this solution, we allow participants to move freely around in everyday environments and test environments. The mobile test can be done inside the actual store, in public spaces, whenever interacting with products, and in social situations.
In this solution, we design the project with you in exquisite detail, to approach and answer your research questions. The choice of methods depends on how we decide to set up the study, but will as a minimum include eye-tracking and brain scanning (EEG), while it may be combined with other (and novel) methods.