New title available: compilation of recommended readings
Selected Readings in Consumer Neuroscience & Neuromarketing – 2nd edition
Compiled by Thomas Zoëga Ramsøy, PhD
What is the important scientific literature in consumer neuroscience and neuromarketing? What do the articles mean? This is the UPDATED version of the original compendium.
Neuromarketing today is very much a conglomerate of divergent solutions; hyped up talks; and a mixture of true science and pop science gone terribly wrong. This collection of papers represent our own take on what the basics should entail.
The Selected Readings is a freely available collection og essential science articles, briefly introduced by Dr. Thomas Z. Ramsøy. It is a valuable resource for both newcomers as well as experienced people within the academic and commercial disciplines.