So does neuromarketing work?

I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions: Neuromarketing is not a unique and novel application of [...]

Patenting (part of) the brain?

I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, [...]

Forgetting mind wandering…?

A recent post at Neuroskeptic discusses whether neuroimaging studies may provide a misleading picture of the brain. The issue is made relevant due to recent studies that demonstrate that for [...]