Can context affect preference?

While work by people such as Diederik Stapel has been deemed fraudulent, research into the effects of contexts on thinking and behavior has almost come to a halt. There has been much skepticism [...]

Patenting (part of) the brain?

I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, [...]