One-Stop Book for Neuromarketing & Consumer Neuroscience

 In about Neurons Inc, book, book review, neuroeconomics, neuromarketing, publications

TextbookHere’s a straightforward reminder: if you need a book for neuromarketing and applied neuroscience, people are converging on a single book: Introduction to Neuromarketing & Consumer Neuroscience, by Dr. Ramsøy.

If you are a newcomer to the field, or even a well seasoned neuromarketer, if you are a student or a teacher, this book brings together the most crucial insights that can be gained from the application of neuroscience tools and insights to the field of marketing, and beyond.

The book has already become the standard reference for the field, and is being used on hundreds of students each year across the world, from Asia, to Europe, to the Americas.

The book exists both as a Kindle e-book and now in paperback. It’s got close to max score in the reviews on Amazon, and has been highly recommended in book reviews in both commercial and academic journals.

Don’t miss out! Order your copy today and get even with the field.

GET THE BOOK NOW!

As a final reminder, find below how leading thinkers and practitioners in this field have reviewed the book:

Advance praise

“With the publication of Thomas Zoëga Ramsøy’s new ebook, Introduction to Neuromarketing and Consumer Neuroscience, we finally has a definitive field guide to the underlying science and commercial application of brain science to consumer choice and behavior. Dr. Ramsøy manages a rare balance – a book that goes deep but ranges wide across the full breadth of this complex but fascinating field. Written in an approachable style with copious illustrations that will appeal to students, practitioners, marketers, and market researchers alike, INCN is also remarkably personal, highlighting nearly two decades of peer-reviewed research by Ramsøy, his lab, and his students into the intricacies and mysteries of the consumer brain. If you want to understand how neuromarketing and consumer neuroscience are changing the landscape of market research today, you need to add this ebook to the top of your reading list right away.”
— Stephen Genco, author of Neuromarketing for Dummies
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“Thomas’ new book is an impressive tour de force! Everything you ever wanted to know about consumer neuroscience together with the very latest on its applications to Neuromarketing. It is hard to believe the book only scratches the surface (Cf. Epilogue). A mini encyclopedia and practitioner’s handbook all in one!”
— Franck Sarrazit, Global Director of Brands and Communication, TNS
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“This much needed book constitutes a superb outline of neuromarketing’s neuroscience foundations as well as some of the recent exciting developments in this field. It is an easy to read account by one of the key contributors to the field.”
— Emeritus Professor Richard Silberstein, President of the Neuromarketing Science and Business Association (NMSBA), and Chairman of Neuro-Insight Pty Ltd

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