Redefining the gaming experience
Neurons Inc has revolutionized the way in which games are understood, tested, and improved. By combining neurological measures with biometrics, eye-tracking and self-reports, we gain an unprecedented access to both conscious and unconscious responses to games and their marketing material.
To address these challenges, there is a need to go beyond traditional methods of understanding consumers. Applied neuroscience opens the lid to the unconscious responses of consumers, and how such emotional and cognitive responses ultimately drive consumer behavior.